– It should respect the legal principles of truthful advertising. – It should be short (no more than eight words), original and impactful. – It should highlight how you are different from your competitors. – It should clearly show the benefit of using the funeral home services offered by your brand in order to attract potential customers. Here are some tips on how to create good slogans for funeral homes, whether you are considering promoting a new funeral home or a long-established one: Examples of slogans for funeral homes to follow and to avoid “Because I’m worth it” (Loreal) or “Just do it” (Nike) are two perfect examples of an effective slogan. It should also stick easily in the minds of potential customers until it becomes an expression that they can incorporate into their daily conversations. Remember that it should be a phrase that encompasses the characteristics of your brand and your services, it should perfectly define your corporate identity and differentiate you from your competitors. The possibility that funeral home marketing may generate rejection and produce precisely the opposite of the desired effect is not a reason to discard it from our business plan, but a challenge to learn how to advertise funeral services in an effective, respectful and sensitive way.Ī good place to start is to create a slogan for your funeral home. For that reason, funeral home advertising has been relegated to an almost subliminal level, limited to newspaper obituaries and word of mouth.īut with the arrival of the Internet and the need to acquire a presence and reputation on networks, search engines and apps, the game has changed. Funeral home advertising ideas: essential guidelinesįuneral home advertising has long been discarded mainly because no one wants to find a leaflet in their mailbox reminding them of the end of life or the passing of a loved one. For this reason, here are some examples of slogans for funeral homes, as well as guidelines for making them with the empathy and sensitivity that your business requires. ![]() However, there are successful cases and exceptional funeral home advertisements. Many funeral service companies are afraid to incorporate funeral home advertising slogans into their marketing strategy because of possible customer rejection and the difficulty of conveying an idea that is intimately related to the pain of the loss of a loved one. Good and bad funeral home advertising slogans. ![]()
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